presented by Clearleft
13th – 15th April 2011 Cumberland Hotel, London
When web sites are failing, site owners do dumb things. The dumbest is also the most common: they engage in expensive, cosmetic redesigns that provide little actual benefit. Worse, these redesigns quickly go stale, and need to be repeated every few years.
But there’s hope: by tuning your site’s information architecture, you can avoid suffering years of endless failed redesigns. Tuning means constantly evaluating the needs of a site’s users, sponsors, and environment, and making sure those needs are met. And because a little will often go a long way toward meeting those needs, tuning is cheap. Best of all, tuning isn’t rocket science; it’s something you can do right now.
In this workshop, Lou Rosenfeld, co-author of Information Architecture for the World Wide Web, will show you how to:
Louis Rosenfeld is an independent information architecture consultant and the founder of Rosenfeld Media, a user experience publishing house. He has been instrumental in helping establish the field of information architecture, and in articulating the role and value of librarianship within the field.
Lou has helped such organisations as PayPal, AT&T, Caterpillar, Ford, Microsoft and the Centers for Disease Control make their information easier to find. He is co-author of Information Architecture for the World Wide Web, considered the bible of the field, and has been a regular contributor to Web Review, Internet World, and CIO magazines.
Lou is co-founder of the Information Architecture Institute and helped found the Information Architecture Summit. He blogs regularly at www.louisrosenfeld.com, and tweets even more regularly @louisrosenfeld.