presented by Clearleft
13th – 15th April 2011 Cumberland Hotel, London
Of all the useful tools in the UX Designer’s toolbox none is as useful and mysterious at A/B testing. It is one of the few test methods that gives you actual usage data from live users on a live site, yet still designers have lots of questions about what to test and how to make sure results are valid.
This workshop will get you running your own A/B tests confidently, dispelling common myths about testing and teaching you how to get it right. Joshua Porter will take you through all the steps necessary to create an A/B test on your own, even running a live test during the workshop, and will answer all the questions you have in between. The outcome of this workshop will be to get UX Professionals confident doing A/B testing on your own, to understand the major benefits and pitfalls, and to immediately start testing your own web site.
In this workshop you will learn:
- What A/B testing is and how to do it.
- The benefits and drawbacks of testing…when (and when not) to use it.
- What to test, what not to test, and how to generate ideas for testing.
- What type of development environment is necessary for testing.
- What types of tools & software you’ll need to test.
- The pitfalls of testing: what causes A/B tests to go wrong.
About The Speaker
Joshua Porter is the co-founder of Performable and is the co-creator of ABtests.com. A long-time interface designer & consultant. Josh wrote the book Designing for the Social Web and speaks regularly at web design conferences and events around the world. Since 2003 he has written the popular design blog bokardo.com. Josh lives in Newburyport, Massachusetts with his wife and two daughters.
