UX London presented by Clearleft

13th15th April 2011 Cumberland Hotel, London

Workshop: Design to Refine: Developing a tunable information architecture

Lou Rosenfeld

When web sites are failing, site owners do dumb things. The dumbest is also the most common: they engage in expensive, cosmetic redesigns that provide little actual benefit. Worse, these redesigns quickly go stale, and need to be repeated every few years.

But there’s hope: by tuning your site’s information architecture, you can avoid suffering years of endless failed redesigns. Tuning means constantly evaluating the needs of a site’s users, sponsors, and environment, and making sure those needs are met. And because a little will often go a long way toward meeting those needs, tuning is cheap. Best of all, tuning isn’t rocket science; it’s something you can do right now.

In this workshop, Lou Rosenfeld, co-author of Information Architecture for the World Wide Web, will show you how to:

  • Sample from a balanced menu of regular research and analytics that you can do in-house, rather than commissioning huge, expensive one-off research studies that will end up in a filing cabinet.
  • Determine the few critical design tasks that merit the bulk of your attention.
  • Gradually improve high-impact areas like contextual navigation and site search, rather than focusing on political hot potatoes like the main page and site-wide navigation.
  • Identify and set up ongoing processes so your team can gently curate your site, instead of reacting to an endless flood of projects.
  • Keep the work (and the expertise) in-house, rather than paying external agencies to solve their favourite problems.
  • Convince senior leadership to do the right thing, rather than redesign (again)

About The Speaker

Lou Rosenfeld

Louis Rosenfeld is an independent information architecture consultant and the founder of Rosenfeld Media, a user experience publishing house. He has been instrumental in helping establish the field of information architecture, and in articulating the role and value of librarianship within the field.

Lou has helped such organisations as PayPal, AT&T, Caterpillar, Ford, Microsoft and the Centers for Disease Control make their information easier to find. He is co-author of Information Architecture for the World Wide Web, considered the bible of the field, and has been a regular contributor to Web Review, Internet World, and CIO magazines.

Lou is co-founder of the Information Architecture Institute and helped found the Information Architecture Summit. He blogs regularly at www.louisrosenfeld.com, and tweets even more regularly @louisrosenfeld.

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