UX London presented by Clearleft

13th15th April 2011 Cumberland Hotel, London

Guerrilla Research Methods Workshop

Russ Unger

This hands-on session will cover a number of low cost, yet powerful research methods to help you make better data-driven design decisions. We’ll provide a number of techniques for recruiting research participants, creating better research questions, and what to do with your data once you’ve conducted your research. Topics covered will include:

  • How to sell guerrilla research into a project from the start
  • How to recruit better participants
  • How to form better research questions
  • What to do with your data once you have it
  • A number of inexpensive, quick, but highly effective research methods when time and/or budget are limited
  • Real-world case studies to show how guerrilla research methods provide measurable ROI
  • Assessment methodology to determine which method is best for their project or situation
  • Valuable “how-tos” to execute the research

Learn the answers to tricky questions such as:

  • How do I get my boss or client to buy into doing research for my project?
  • What is guerrilla research and how is it different than traditional market research?
  • What are some guerrilla research methods and what kind of results can I expect?
  • How do I pick the right method(s)?
  • What’s the downside/shortcoming of guerrilla research methods compared to other research methods?

About The Speaker

Russ Unger

Russ Unger is a User Experience Director for Happy Cog, a web design firm in New York City, Philadelphia and San Francisco. He is co-author of the book “A Project Guide to UX Design” for Peachpit Press (Voices That Matter) and is co-authoring a book on guerilla research methods with Todd Zaki Warfel due out in 2011.

You can find Russ online in the following locations:

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