UX London presented by Clearleft

13th15th April 2011 Cumberland Hotel, London

Workshop: Leading UX

Kim Goodwin

No doubt you’ve heard (and experienced) the designer’s lament in at least one of its common forms: We could do so much more if we got involved earlier…They think we’re just here to hit it with the pretty stick… Why doesn’t it get built as we design it? The list goes on. Experienced designers and design leaders have realised that it takes significant organisational change before design and user-centered thinking are fully adopted. Before we can make much progress in changing our organisations or our clients, though, we need to make sure our own organisations are up to the challenge.

What role do you want your team to play in your organisation or with your clients? What should the experience of working with your team be like? How do you want to be seen? Once you’ve got that vision, how do you evangelise it outside your team? How do you hire, motivate, and manage for the skills and values your team needs to achieve the vision? How do you build a design organisation that does great work and attracts outstanding opportunities? How can you be an effective leader while staying motivated yourself? Kim Goodwin, with years of experience as both an in-house creative director and at the helm of a leading consultancy, will lead you through a working session packed with discussion, exercises, and ideas. Whether you’re a new leader or experienced manager, this session will help you visualise where your team should be headed and help you develop leadership and management strategies to get there.

About The Speaker

Kim Goodwin

Kim Goodwin is the author of the bestselling book, Designing for the Digital Age. Kim is currently consulting for clients in varied industries including aviation, consumer electronics, and retail. She spent most of the last decade as Vice-President, Design and General Manager at Cooper, leading an integrated practice of interaction, visual, and industrial designers and the development of the acclaimed Cooper U design curriculum. Kim has led projects involving a tremendous range of design problems, including web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organisations. Her clients and employers have included everything from one-man startups to the world’s largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim’s popularity as an author and as a speaker at conferences and companies around the world.

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