UX London presented by Clearleft

13th15th April 2011 Cumberland Hotel, London

Making Personas Work… Without Breaking the Bank

Kim Goodwin

Maybe you’ve thought about using personas, but been concerned about adopting an expensive tool. Perhaps you or some of your colleagues have tried using personas and been disappointed in the results. Personas seem like a simple concept, yet it’s all too easy to turn them into black holes that slurp up time and resources without giving you much that’s useful in return. The good news is that a handful of key ideas and simple, inexpensive techniques can help you make the most of these powerful modelling and communication tools. Kim will address:

  • When and how to develop data-driven personas, even on a tight budget
  • How provisional (sometimes called “ad hoc”) personas can help when you have no budget at all
  • Why personas sometimes don’t work (and how you can avoid those situations)

Be sure to bring your personas questions and challenges!

About The Speaker

Kim Goodwin

Kim Goodwin is the author of the bestselling book, Designing for the Digital Age . Kim is currently consulting for clients in varied industries including aviation, consumer electronics, and retail. She spent most of the last decade as Vice-President, Design and General Manager at Cooper, leading an integrated practice of interaction, visual, and industrial designers and the development of the acclaimed Cooper U design curriculum. Kim has led projects involving a tremendous range of design problems, including web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organisations. Her clients and employers have included everything from one-man startups to the world’s largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim’s popularity as an author and as a speaker at conferences and companies around the world.

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