UX London presented by Clearleft

13th15th April 2011 Cumberland Hotel, London

Selling Design: How Meetings and Process Can Save Your Best Ideas

Kevin Hoffman

Brilliant design gets nowhere without the full engagement and trust of everyone involved. Whether you are an agency pitching your portfolio to a new client, an internal design team building momentum on a new application, or a team leader managing a large redesign, eventually you’ve got to sell those ideas up the ladder. In a half-day workshop, Kevin M. Hoffman (Experience Director, Happy Cog) will lead you through how the team at Happy Cog applies meeting design, participatory decision making models, and unorthodox experiences to successfully explore and communicate design ideas, from the first sales pitch, through user experience design, and finally visual design.

About The Speakers

Kevin Hoffman

Prior to joining Happy Cog, Kevin M. Hoffman had spent more than a decade building websites, developing online strategies, and leading projects for colleges and universities in Baltimore, MD. He served as Webmaster and Electronic Communications Director for Goucher College, the University of Baltimore, and the Maryland Institute College of Art (MICA). He has been a consistent voice for intelligent communication strategies and an expert consensus builder in environments where vastly differing, passionate opinions were the norm. Kevin has seen a bit of everything, including PeopleSoft implementations and upgrades, portal brandings, usability evaluations, participatory design research exercises, and multiple rebrandings—but still wakes up every day with a smile on his face.

As an adjunct faculty member at both the University of Baltimore and MICA, Kevin brought standards-based approaches to web design and front-end development courses, whose syllabi and materials were largely in the dark ages of table-based design. He has developed courses that evangelize best practices—like Designing With Web Standards—to a new generation of designers and developers.

In his spare time, Kevin has developed web solutions for non-profits, public libraries, indie record labels, car customizers, and his own part-time karaoke business, for which he was named Best Karaoke Host in Baltimore in 2005 by the Baltimore City Paper.

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