Service Design and User Experience: same or different?

In the genealogy of design, User Experience and Service design have much in common. But the interesting question is this: what’s the difference and what happens next? Is Service Design just a marketing term, or does it advocate a fundamentally different approach to designing experiences and new forms of value? In this talk, Oliver King, a co-founder of the service design consultancy Engine, will outline the origins and future of Service Design illustrating methods, philosophies and strategies to help organisations remain meaningful and valuable to people. Oliver’s talk is aimed at executives and practitioners who are trying to affect change and build capability at project or an organisational level.

Is Service Design different to User Experience design? Come listen and decide.

About The Speaker

As a co-founder and director of Engine, Oliver leads the private sector practice helping organisations to identify where, when and how they can provide better, more meaningful and valuable services.

In practical terms he works with organisations to help them formulate strategy and deliver service innovation by improving or interconnecting the things that their customers experience—from product to processes and people. Oliver is a passionate advocate of co-creation, design thinking and helping organisations to help themselves through actively building their internal service design capabilities.

With over 17 years experience, Oliver is a recognised pioneer in his field and regularly speaks and writes internationally on service design and innovation.