UX London presented by Clearleft

13th15th April 2011 Cumberland Hotel, London

The Behaviour Chain

Robert Fabricant

As interest in behaviour change has increased within the design community, the focused has shifted from simple decision-making to driving and sustaining larger scale effects. This talk will introduce the concept of a ‘Behaviour Chain’ as a way to link together different stages of interaction and engagement across a product or service experience. The discussion will draw on models from Systems Design, Service Design and Social Impact. Examples will be drawn from a broad range of social innovation efforts.

About The Speaker

Robert Fabricant

Robert Fabricant is an Executive Creative Director at frog design where he leads frog’s efforts to expand it’s creative offerings into new markets and disciplines. Robert has been with frog since 2001 and has worked since then in a broad range of initiatives that span product design, interaction design, environments, service design and branded experiences. He has worked with clients such as MTV, GE, Cox Communications, Virgin Mobile, Barnes & Noble, BBC and Humana and designed integrated user experiences for numerous platforms, including handheld devices, in-car information systems, medical devices, retail environments, networked applications and desktop software. He also leads frog’s social impact initiatives such as Project Masiluleke.

Prior to frog, Robert led the Research & Development team at Organic and worked as a designer and creative director at @radicalmedia, Microsoft Research and Edwin Schlossberg Inc. He is an adjunct professor at NYU’s Interactive Telecommunications Program and the School of Visual Arts.

His interactive work has been featured in ID magazine, Wired magazine, the Wall Street Journal and has presented at Pop!tech, SXSW, IxDA and many other industry conferences.

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